A Gen X lifestyle brand for the generation that raised itself.

See Book One

About

Zero Fox Given exists because somewhere along the way, the culture decided it was done with us.

The mainstream media zoomed past Gen X to focus on Boomers and Millennials. The wellness industry tried to sell us anti-aging serum. The lifestyle brands tried to sell us yoga retreats. And every "relatable" content creator turned out to be 28 years old.

Zero Fox Given is what you make when none of that lands. It's the brand for the people who raised themselves on Saturday morning cartoons with a bowl of cereal and a house key around their neck. Who figured everything out the hard way. Who are now in their 40s and 50s and finally have the time, the patience, and the budget to build something they actually want.

Saturday Morning Brain Freeze, Book One: The Early 80s — front cover

Out Now

Saturday Morning Brain Freeze, Book One: The Early 80s

100 puzzles. Five years of nostalgia. Zero apologies.

Word search, trivia, scrambles, and matching puzzles built around the cartoons, sitcoms, movies, music, and weird latchkey-kid stuff that defined 1980 through 1984. Large-print, 214 pages, built for Gen X adults who want nostalgia they can actually finish.

Book One of a chronological series. Book Two: The Mid 80s follows.

Get It on Amazon

What's Coming

More puzzle books.

Saturday Morning Brain Freeze, Books Two through Five, marching chronologically through the rest of Gen X childhood. Plus journals, planners, activity books, and low-content books — all written in the same voice.

An Etsy shop.

Digital downloads for Cricut users, laser engravers, planner addicts, and anyone who appreciates a well-designed printable.

Physical products.

Mugs, totes, t-shirts, stickers, and journals featuring the fox in various moods through our Printify-and-Etsy storefront.

A YouTube channel.

Faceless voiceover documenting the whole journey — the build process, the AI tools, the crafts, the real talk about building a second act after 50.

Stay in the Loop

Get a quiet email when there's something new — a book launch, a digital download drop, a real moment worth sharing. No spam. No 17-step funnels. We use the word "literally" correctly.